Three Words Guaranteed To Sink A Sales Letter
Posted by: | CommentsWhen reviewing clients’ ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.
Before you hear what the words are, let’s make sure that you know where the emphasis of your ads or letters should be. The emphasis, of course, should always be on your customer.
You’ll want to speak to your readers needs, wants, desires, and fears.
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It’s Time To Start That Swipe File
Posted by: | CommentsJust as great fiction is an art, so is great copywriting. Beneath the art, however, there’s a foundation of basic knowledge and skills. The craft that goes into your writing.
Craft comes first. Art follows.
You learn the craft of writing by educating yourself, by the actual process of writing (the doing), and by reading incessantly. Every successful writer will tell you that reading has been and still is the cornerstone of developing his craft.
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The Most Important Part of Your Ad
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Is there a most important part of your sales message?
Absolutely.
Why is it more important than the other parts?
80%+ of the effectiveness of your ad depends on it…and if it’s good, it can increase your response up to 1700%.
Why does a good one get these kinds of results?
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Know Your Prospect
Posted by: | CommentsYou often hear that the headline is the most important part of any sales letter, whether you’re writing a direct mail campaign or an Internet sales page. This is true to a certain extent; however, before you can write an effective headline, you first need to know your prospect.
The process of knowing your prospect in Internet copywriting is different from direct mail marketing because you have a different set of tools to draw upon. Primarily, you’re trying to answer these questions: Who is your target market? What age are they? Are they male or female? What do they want? What do they need? What is their pain? These are questions that need answering as they relate to your product. For instance, if your product is about picking the perfect stream for fly fishing, your target prospect is not a fisherman. It’s a fly fisherman. And it may not be an experienced fly fisherman (since he probably already has specific fishing spots he prefers), but an inexperienced or occasional fly fisherman.
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